I've been using this for a while now, it is very good, but not as easy to use as they make out.
It excels in the area of updating flat textures to pbr, but it's best to use on a texture that is only a single texture, textures such as uv textures for models are harder to update because you can't just use one setting for the whole thing, you have to separate areas and adjust them individually, and to be honest it's just as easy, if not easier, to create a new uv texture for the model from scratch and make it pbr from the start.
It's also quite expensive for what it actually does, being £89.99 for the standard edition, and £139.99 for the pro version.
Personally, i bought it because i had the spare cash at the time, and to be fair i have got my monies worth out of it, i've mainly used it to convert my collection of textures to PBR to import into Substance, but if i was to buy it now with hindsight i would have thought twice.
Primary Desktop:
i7 7700,k NV1070 8GB, 16GB 3200mhz memory, 1x 2TB Hybrid, Win10.
Secondary Desktop:
i5 4760k, NV960 2GB, 16GB 2333mhz memory, 1x 2TB Hybrid, Win10.
Laptop:
i3, Intel 4000 series graphics, 6GB memory, 1x 500gb HDD, Win8.1.