I must say that I have chosen GG because it has an built-in Character Creator.... And I must admit that I was a bit desapppointed by this CC as it is so far.
in my opinion, an effective built-in Character Creator should feature separated head, upper [torso and arms] and lower body [legs and foot] and a much bigger selection of clothes type [ civilian, military/police, causal, smart, grunge and so on, something à la Sims to say short ). That would make GG as a whole highly attractive for both current and future owners.
Of course, GG is a one man's long work so I guess Lee would have to hire a 3d modeler, it's always a question of time and money at the end. But well, if we had an advanced Character Creator, focusing let's say on Modern Area, I wouldn't mind to pay for one or more Character Creator Kit DLC focusing on different areas ( Ancient, medieval/fantasy, wild west, world wars, sci-fi and so on ) rather than paying for DLCs with (roughly) updated FPSC Classic/Reloaded entities...
Hopefully, a first step update of GG's Character Creator will be sorting. So let's wait for it, Lee often offers us good surprises. Patience is a pre requisit for any GG user...
Cheers