I don't like the idea of advertising in games, really, yet I liked the idea (someone else suggested it on these forums where we were discussing commercial brands in games) of ordering a pizza at the local pizza joint in the game and having it at your door in the near future (30 minutes or less?). This could apply to anything, of course, but I think pizza was the first (naturally) object of discussion, and probably the closest to "smell-o-vision" we are likely to see for some time!
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