I would image TGC have a good idea of when and where to market and promote the product based on their own business and the development needs and timeline for the product itself.
Clearly any information given out under the prevailing circumstances at each stage should be "accurate" clear and precise avoiding any inaccurate hype at all at any stage. If a product is in development stage then it should be clear what the status is at any stage. What you are getting for what you pay at any stage should be similarly accurately spelt out in no uncertain terms.
In the case of Reloaded having a pledger development system you get a development product until someone namely TGC decide its done to repay the pledgers adequately for their support. That should be clear in all promotional information and as far as I am aware is by and large.
No one should expect a finished product until Reloaded is mature and in consideration of its given features and limitations. At any stage its down to any pledger/purchaser to check out any engine before buying and if its not suitable for your particular needs then you don't buy it. If you still do then you have no complaint.
As to Reloaded anyone that pledgers/purchases it until its a mature product not under heavy core feature development clearly can expect that they will be getting an unfinished development product, not suitable for creating full professional and complete games as distribution ready. Thats the nature of the beast and has to be understood so no one should expect any different.
Clearly and it should be made clear that anything else is not yet a reality and that full game making features under development may well be a very long time away as yet before fully incorporated, stable and functional and that is the reality. Forthcoming and suggested possible additional features may or may not become a reality depending upon commercial and other realities prevailing ongoing. Thats the bottom line and deal when you pledge to something. No additional guarantees over and above whats stated so one need be careful as to what is stated of course during development and ongoing.
The product still has a long way to go and anyone that pledgers in the future and has pledged would be best advised to come to terms with that before pledging. There is and never was any magic solution to box up such a product in any short length of time. Thats simply not and never was realistic.
Given the nature of the Reloaded product and the pledge method of supporting development then every pledger/purchaser should as said as with any game engine purchase make sure they check out fully an engines capability, features set and all other relevant information appertaining to it so as to ascertain its suitability and fitness for the/their purpose and make a valid judgement as to whether or not they wish to lend their support to it. The decision is with the pledger whether or not they decide to do so. If anything is unclear then they should ask and make enquiriess before pledging which many do.
Yes to the point and accurate information should be the name of the game and then the decision is down to the potential pledger to make.
Having made a pledge to support a development product then one does just that and has to accept that its just that.
No one should be made to think or given the illusion that Reloaded is going to make you the next best and your perfect world beating game at any stage during that development or even when as adjust to be worthy of any release beyond any V1 Beta release.
No one should be thinking it does not have bugs at any stage as has been said here though its important to limit those at any stage.
As to potential marketing, sales and promotion off/outside of TGC site and these forums the same applies and no one should be expecting anything different no matter where/how they come to the product from. They can check out the product at any stage during its life cycle and make their decision accordingly. You pledge/buy knowing what you are getting given the information stated and provided is accurate and there is no reason for complaint if you do so. There are no come backs if all is as "Advertised".
If the Reloaded product/TGC and these forums cant stand the heat then it can only be because it does not live up to being "As advertised. If it does then complaints are not vaild and should be rigorously ignored.
That does not mean that TGC should not invlove the user community and ask for user/pledgers feedback and to be up front on that point they have shown themselves to be somewhat well fair on that score to date.
If anyone, anywhere expects the Reloaded product, unrealistically expects the product to be something more than what it can or ever will be then they are likely to be surely disappointed and it is clearly not and never will be for them whoever or wherever they are. It is and will be what it will be and no more and if that is not enough then too much is expected unreasonably and unrealistically.
Reloaded is a low cost indie game making product and thats largely what it will provide for. To that end it is likely to be the best anyone will find at anywhere near the level in the market it places itself.
Have some faith and don't worry too much about promoting it too aggressively until its more mature unless the commercial realities dictate thats necessary.
If Reloaded is any good then no doubt it will promote itself. Anyone remotely interested will find it if they really want too if they already don't know of its existence and if they don't then they are not looking very hard are they.
There are a vast number of potential users out there it is true to say that simply will not yet support it because it is under early and heavy development and as said is not suitable for full production purposes. They simply will not pledge until it is no matter what you do. They look and as said make their decision and in many instances it will be its not suitable for me because it "does not" do what I want, does not have the features and functions I want and is unfinished at all levels.
Most users here pledge because they understand the nature of the beast and want to grow with it. Others don't and they want a monstrously large set of features many of which Reloaded will never and is not planned to support that many other engines provide for and we wont go into those. For many it simply wont do what they at least think they need and want and they may be correct and that includes being something apparently mature, stable and complete they can pick up and run with without their feet hitting the ground.
It takes all sorts and Reloaded is aimed at a specific target group by the nature of itself and what it can offer and will be able to do.
Whatever you cant win em all and hopefully it will be enough.
Anyway on the specific topic I agree, keep it truthful and accurate with not too much over hype as you cant no matter what you do make it what it is not and will be - honesty is the best policy and will pay dividends in the end.
You cant satisfy everyone or even anyone but you can make a good product within the limits of what can be achieved. No more can be done and the rest is down to us individuals as to how we respond to that.